Primal, instinctive…sometimes you see something, hear something, smell something that cuts right to the chase, pulls your strings, pushes your buttons, revs your engine. Zipped Premier is like that: it goes straight to the heart. Perfumer Pierre Negrin describes it as “a fragrance that’s easy to understand on an instinctive level. A woman smells it as clean and safe, but a man smells it as power and freedom.”
Premier opens with an ENERGETIC/SPARKLE. It moves from clean/fresh to SEXY/SENSUAL. Zipped Premier evolves into a BIG/BOLD/MASCULINE statement.